More and more people are getting the information they want on the run (with Blackberries, iPhones, netbooks and other mobile communication devices). Attention spans and memories are short; time is in limited supply and the consumer’s inbox is hot real estate.

That’s why a high-quality, permission-based e-mail list is the heart of any successful online marketing campaign. Your content and promotions are only successful if they’re getting to the people who care about your business or cause. ...