As a designer, it is essential to know when to use CMYK: cyan, magenta, yellow, and black (In the printing press days when plates were being used the black plate was typically call the “key” plate because it carried the important key information relating to the artistic detail.), and when to use RGB: red, green, blue colors on projects. A good rule of thumb is anything dealing with the web should always be in RGB and printed material ...
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More and more people are getting the information they want on the run (with Blackberries, iPhones, netbooks and other mobile communication devices). Attention spans and memories are short; time is in limited supply and the consumer’s inbox is hot real estate.
That’s why a high-quality, permission-based e-mail list is the heart of any successful online marketing campaign. Your content and promotions are only successful if they’re getting to the people who care about your business or cause. ...
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Hey, isn’t it great we’re in the Digital Age? The Internet. Facebook. Twitter. Pinterest. Gazillions of people putting their credentials and contacts on social networks, taking all the sport out of new lead acquisition. Right?
I mean, think about it: No more cold-calling. Forget walking miles down rows of cheesy display booths at tradeshows. And remember billboards?
So awesome! We’ve finally discovered Nirvana! All of our prospects are just hangin’ out there on the Web, waiting ...
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By: Trish Forant
Social media allows you to directly connect with your customers, prospects, and brand representatives about everything from products to challenges. An engaged audience is one of the greatest assets a brand can have.But do you know how to use social media to solidify these relationships?
This week we will look at best practices for social media listening, engagement, publishing, advertising, and ...
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There are, essentially, two types of Web content:
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