NPR: Look At This: This is Color

Remember Roy G. Biv?

When you’re little, you spend a lot of time thinking about colors: You have favorite colors, and you learn about Roy G. Biv — that little mnemonic to help you remember the order of the rainbow.

But there are things you maybe didn’t learn from your grade school teachers and their slide projector presentations, like why the Simpsons are yellow or that there is, in fact, a word that rhymes with orange.

As part of NPR’s forthcoming series on ...

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10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line.

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your ...

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How Many Spaces Should There Be at the End of a Sentence?

The question of whether you should put one or two spaces after the period at the end of a sentence elicits strong reactions on both sides. On the one-space side, this 2011 Slate article by Farhad Manjoo (which currently has over 165,000 Facebook likes) lays out the argument for why “typing two spaces after a period is totally, completely, utterly, and inarguably wrong.” Basically, it comes down to aesthetics, with Manjoo maintaining that “one space is ...

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Choosing the Right Font

Why is Your Font Choice Important?

There are some obvious and some subtle differences between fonts. As well as setting the mood of the copy, fonts can have significant effects on legibility.

This article will classify fonts in several different ways and compare the effects that each have on legibility.

Serif vs. Sans-serif Fonts

Start a word processor and type a letter “h.” Change it to a large size (72 points) and use Times or Times New Roman font. Notice the three small cross ...

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